CommentProject: Orange County Choppers Redesign (orangecountychoppers.com)
Company: Efashion Solutions
Position: Art Director
Timeline: 2 weeks
Description: This was one of the comps presented to Orange County Chopper as an option for Orangecountychoppers.com. They had three designers worked on the pitch because the client did not really knowing what they wanted. Efashion Solutions decide to take three different directions old, new and something in between. I was “new” and did my best to capture the essence of their beautiful bikes and custom products. Unfortunately, they realized they wanted “old” after seeing the comps side by side. They loved the design but felt "old" was a good direction that would please their fans and customers.
