Project: JLo.com, 2003 Fall/Winter
Company: Efashion Solutions
Position: Art Director
Timeline: 2 weeks
Description: JLo.com commerce site, the sight was a reflection of the 2003 collection, a look that was all Jennifer. I created two comps with two different directions. One direction was focused on the young and glamorous. Using a lot of pink and interesting shapes as elements for the site. The other direction, a more serious and sophisticated Jennifer, illustrating more of her lifestyle. The client chose the lifestyle and sophisticated.
